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Author Archives: Staff Writer

11 Branding Mistakes Small Businesses Should Avoid

In the business world, your brand is everything. Either your customers know it, trust it and spend their money accordingly, or they don’t. Therefore, it is very important to choose how to market your small business. Below are 11 branding mistakes that owners of small businesses should not make. 11. No Logo A visual image that is tied to your ...

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7 Ways The Cloud Saves Companies Money

Cloud computing—essentially, virtual servers available on the Internet—is particularly ideal for small businesses. Since their data likely isn’t scattered all over the place, they can more easily move it over to the cloud. And when they do, they’ll immediately reap the cost benefits. Here are seven ways the cloud can save small businesses big money: It Reduces Overhead With the ...

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8 Tips For Enhancing Your Personal Brand

The professional world is more competitive than ever. To stand out from the crowd, then, it’s vitally important that you enhance your personal brand. Here are eight useful tips for doing so: Refine Your Message Before you do anything, think long and hard about the exact audience you’re trying to reach. Draw up a list of the key points you ...

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8 Skills You Need To Succeed

The specific skill sets of employees obviously differ depending on the workplace. PR people, for instance, are adept at schmoozing, while accountants are gifted with numbers. Nevertheless, there are some general skills and traits that you’ll need to succeed in any type of career, such as: People Skills Never underestimate the importance of connecting with and relating to those around ...

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8 Habits Of Successful People

There’s no single formula for success, but people who excel in their careers do share some of the same traits and work habits. If you want to step up your own game at the office, take note of these eight habits of successful people: They Focus on the Solution Rather Than the Problem Most high achievers aren’t concerned with covering ...

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7 Questions To See If You Are Ready To Start A Business

Starting your own business is a potentially life-changing endeavor, so you have to know exactly what you’re getting into before taking the plunge. Here are seven questions to ask yourself. The answers will help you determine whether you’re ready to start a business. Why do I want to start a business? Do you want a lifestyle change? Has it always ...

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6 Reasons Big Data Will Boost Your Sales

“Big data” refers to the massive amounts of information stored in customer relations management (CRM) and procurement systems. Increasingly, companies are mining big data to learn about customers and, thus, boost sales. Here are six reasons why big data helps to increase a company’s profits: It Provides the Right Information In the past, learning about consumers was a little like ...

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6 Best Ways To Start Day

If you’re able to start your morning on a positive note, everything should fall into place from there. And even if things do go awry, a solid beginning to the day will make you better able to handle whatever adversity comes your way. Here are six tips for getting your morning off on the right foot: Exercise Ideally, you want ...

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5 Tips For Getting a Loan For Your Small Business

In today’s economic climate, getting a small business loan can be difficult—especially if, say, the boiler in your shop is broken and you need money immediately. If you’re unable to procure money from a traditional lender, another option is a merchant processing loan. In reality, this is less of a loan than it is an advance on future credit card/debit ...

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5 Secrets To A Pay Raise

Everyone wants a pay raise, but getting one isn’t easy, especially in today’s challenging economic climate. If you’re serious about trying to jack up your salary, you need to proceed thoughtfully and carefully. Here are five secrets to getting a pay raise: Stand Out from the Crowd To get a pay raise, you must first get noticed. Take on extra ...

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