Many companies tout the buzzword “sustainability” when thinking about new products and services, new green initiatives, and when thinking about ways to scale back the usage of resources. In fact, there is a social dynamic to sustainability that most companies often don’t think about doing: using less polluting resources to curtail economic degradation. When thinking about sustainability, companies should think about their footprint on the planet, as well as people. One of the important things that companies should think about when implementing sustainability is reducing the amount of resources that they use to make a better environmental and social impact. Also, thinking about the product’s or service’s need in a marketplace goes along way when implementing sustainability.