9 Most Overused Buzzwords


4. “Analytics”

“Analytics” is one of the big buzzword in e-commerce, Internet content marketing, and business-to-business marketing. Stakeholders are obsessed with numbers, but there is actually little consensus on what the numbers mean. Analytics are only useful to the business decision maker if the numbers speak to conversions. Businesses should focus on a clear strategy for making conversions and then let the numbers speak for themselves.

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