While it’s important to be passionate and excited about your brand, it’s essential not to exclaim too much. Exclamation marks should be reserved for really important, hard-hitting sentences. This is for two purposes – first of all, exclaiming too much makes you seem overly excited and desperate.
Exclaiming too much also reduces the impact of exclamation marks when you really need them. So, remember to use them sparingly and only when you’re making an important point that you know your reader will be interested to read about.