You’ve probably heard the term ‘less is more’ a million times or more, but that doesn’t make it any less true! Most people will stop reading if the first sentence or paragraph doesn’t catch their interest. You can maintain interest by connecting with the reader, offering them a scenario that applies to them, and explaining how you can help them avoid said scenario.
Another option is to wrap up the benefits of your product in as few words as possible. Long marketing content appeals to very few – so remember to choose the best aspects of your brand or service, and promote those.