If you’re not an experienced writer, and you’ve previously struggled writing press releases, marketing content, emails and more, you’ll be glad to know that there is a simple solution. With the following eight steps, you can improve your business writing ability and reach out to new people more effectively.
1. Ask yourself ‘who am I writing for?’
It’s easy to get carried away and talk about how great your products and services are, but you must first stop and think about who you are writing for. If you’re writing for a younger audience, it’s essential that you adapt your terminology and approach to writing. Equally, if you are writing for an older audience, you should consider being informative, and not overly personal.
Think about the newspapers, magazines and websites who you are sending press releases to, and ask yourself ‘who is their main audience?’ Consider the impact that your language will have, and who will be reading, and you’ll be able to better promote your brand.