(3) How to Win Friends and Influence People
This is a time-honored classic by Dale Carnegie. This book is a great classic that explains how to treat people. Listening to people goes a long ways. By learning to listen to others, this book helps entrepreneurs grow through people. This book is a great start for the new entrepreneur who wants to successfully communicate their business ideals to customers, aligning customer needs with the business DNA.
Dale Carnegie’s message is as relevant today as it was during the early part of the twentieth century. You can listen to other people and change their behavior by changing your behavior towards them. This message encourages the entrepreneur to listen, allowing them to gear their products and services towards the needs of other.