(2) The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
This book, by Eric Ries, is great for the entrepreneur. This book teaches business owners how to continuously look to the future. There are times when the entrepreneur should look to that focus group who can drive their business, while at the same time, business owners should pay attention to their growing customer base. This book is great for the business owner who wants to listen to their inner voice. Eric Ries has served as entrepreneur in residence for the Harvard Business School.