Big data can gather up-to-the-moment feedback on a product from any number of sources, including social media and web chats. This information is invaluable in helping companies to stay abreast of trends in their industry and, in turn, capitalize on them. Big data takes the guesswork out of finding out how a product is being received, enabling a company to make adjustments before it’s too late.
6 Reasons Big Data Will Boost Your Sales
It’s a Useful Feedback Tool