11 Branding Mistakes Small Businesses Should Avoid

9. Inconsistency

Once you start marketing your small business, you need to remain
consistent in the strategies you choose. Customers like to know the companies they support, and a change in your vision can impact their spending habits. For example, if you market your store as a family-friendly environment, don’t suddenly create advertisements with girls in bikinis. It will confuse your clientele, and can lead to them taking their business elsewhere.

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