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11 Branding Mistakes Small Businesses Should Avoid

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2. Not Listening to Their Customers

Many companies do not believe that the customer is always right, which is a big mistake. Your clients singlehandedly decide whether your business thrives or fails, so it is imperative that you listen to them. Check reviews on websites like Yelp and Citysearch to read what your clientele is saying. Or, ask your clients to fill out anonymous feedback cards if your business sees physical customers.

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