10 Most Inspiring Business Quotes

Senior couple meeting with agent
8. “Sales are contingent upon the attitude of the salesman—not the attitude of the prospect.”

– W. Clement Stone

Stone’s quote speaks to the ability of the salesperson to overcome objection. The most important component of making a sale is realizing the common ground between buyer and seller. Sometimes, a product is not a good fit for a customer. But, when a salesperson listens to the needs of the buyer, the salesperson is in a position of power, helping align the product or service’s benefits towards the buyer’s needs, leading to a sale. Listening to the buyer is one of the most important parts of B2B commerce.

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