— Katie Couric
Katie Couric, one of the leading ladies in the news, appeared as an anchor for ABC, CBS, and NBC, before becoming the global anchor for Yahoo! News. This quote speaks to the knowledge of knowing a company’s customer base. In order to expand a company’s share in a marketplace, a company must continue to deliver quality and relevant products and services to its known customer base. Even though Katie wasn’t a good fit for ABC in 2014, her reporting finesse helped Yahoo! News increase its popularity with its customer base.